100% New Zealand
Big Idea
There’s nowhere like NZ.
The Creative Process
PRODUCT New Zealand
TARGET AUDIENCE DINKS (Double Income No Kids)
SMP New Zealand has something for everyone.
MANDATORIES Tagline (you need to create this) 100% NZ logo
I have family in New Zealand and have been several times, I took a lot of inspiration from my past trips. I wanted each scamp to represent a completely different experience, so I focused on what New Zealand has to offer, skiing, wineries, bungee jumping, waterfalls and Hobbiton. I tried to create each scamp differently so each activity/place felt different, at the same time keeping the scamps cohesive enough so the big idea idea was communicated clearly throughout.
Scamps
