Product Online food ordering and delivery service

Project Brief

Target Audience Working singles (25-45)

Rationale

This campaign puts the audience in the Point of view of a Menulog delivery driver, using the handover as proof that Menulog delivers wherever life happens. Rather than showing food in a traditional way, each execution captures the final moment of the delivery, putting the audience drivers shoes, seeing what they see. This perspective shows how Menulog can tip the balance of a busy day. Balancing work, university or downtime, the campaign places Menulog within different everyday situations where life can feel busy. The As seen at… headlines reinforces that Menulog fits wherever the audience’s day takes them helping tip the balance back in their favour.