An Inside Job.

OOH

Social Media

BRAND
Metamucil
PRODUCT
Health product
TARGET AUDIENCE
Adults needing gut health support.
SMP
Look after your insides.

The creative process began with mind mapping every association I could find to gut health, which led me to associate spy and interrogation leading to the big idea: An Inside Job, positioning Metamucil as an undercover agent working quietly on the inside. Through research I recognised that health advertising was majority clinical, I wanted a more playful and distinctive angle. I found unexpected inspiration from pop culture, including an episode of The Simpsons.

AI tools were used to bring the visual execution of my work to life. All concepts and creative direction were independently developed by Darci Evans (S224753484).