Cable Beach Club Resort

Big Idea

Before you say I do, say yes to Luxury.

The Creative Process

The creative process evolved from the target audience. I wanted to connect with the target audience through a moment that feels relevant to them. This led me to the idea of saying "yes", saying yes to a luxury holiday, before saying "I do." Through using proposal symbols and language, such as engagement rings and the phrase "I do," I tried to create a campaign that feels romantic, playful and memorable, while positioning Cable Beach Club as the perfect luxury destination for these young couples.

Scamps

Executions

OOH

AI tools were used to bring the visual execution of my work to life. All concepts and creative direction were independently developed by Darci Evans (S224753484).